Privacy Policy

Effective Date: August 31, 2026

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At Breath Alkemē ("Breath Alkemē," "we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. We believe trust begins with transparency, and this Privacy Policy explains what information we collect, why we collect it, how we use it, when we share it, and the choices you have regarding your personal information.

This Privacy Policy applies to your use of the Breath Alkemē website, online services, digital products, group breath coaching sessions, breathwork classes, workshops, courses, special events, and related wellness services (collectively, the "Services").

By using our website or participating in our Services, you acknowledge that you have read and understand this Privacy Policy.

1. Information We Collect and Why

Depending on how you interact with Breath Alkemē, we may collect certain categories of personal information. We seek to collect only the information reasonably necessary to provide, improve, and administer our Services while respecting your privacy.

Personal Information

We collect personal information to identify you, communicate with you, process registrations and purchases, and provide the Services you request.

This information may include:

• Name

• Email address

• Telephone number

• Mailing address

• Account login information (where applicable)

• Communications with us

• Purchase history

• Survey responses

• Reviews or testimonials you choose to submit

Payment Information

We collect payment-related information solely for the purpose of processing purchases and registrations.

Payments are securely processed through trusted third-party payment providers. Breath Alkemē does not store complete credit card or debit card information on its own servers.

Wellness Information

During registration or participation in a group breath coaching session, breathwork class, workshop, course, or special event, you may voluntarily choose to share information regarding your breathing habits, wellness goals, physical limitations, or other information relevant to your participation.

We collect only the information you voluntarily provide and use it solely to administer our Services, support your participation, communicate with you, and help create a safe and appropriate educational experience.

Breath Alkemē does not collect medical records or provide healthcare services.

Technical Information

We automatically collect certain technical information to maintain website functionality, improve performance, understand website usage, enhance security, and improve the overall user experience.

This information may include:

• Internet Protocol (IP) address

• Browser type and version

• Device type

• Operating system

• Website pages visited

• Time spent on pages

• Referring websites

• Date and time of access

• Cookies and similar technologies

2. How We Collect Information

We collect information when you:

• Visit our website;

• Register for a group breath coaching session, breathwork class, workshop, course, or special event;

• Purchase products or Services;

• Subscribe to our newsletter or mailing list;

• Complete a contact form;

• Participate in surveys or questionnaires;

• Communicate with us by email, telephone, or text message;

• Submit reviews, testimonials, or other feedback; or

• Interact with cookies, analytics tools, or other website technologies.

3. How We Use Your Information

We use the information we collect to:

• Provide and deliver our Services;

• Process registrations, purchases, and payments;

• Manage registrations for group breath coaching sessions, breathwork classes, workshops, courses, and special events;

• Respond to questions and customer support requests;

• Send confirmations, receipts, reminders, and service updates;

• Improve our website, educational offerings, and participant experience;

• Personalize communications where appropriate;

• Send newsletters and promotional communications where permitted by law;

• Maintain website security and help prevent fraud;

• Comply with legal obligations; and

• Enforce our Terms & Conditions and other applicable policies.

4. Legal Basis for Processing Personal Information

Where required by applicable law, Breath Alkemē processes personal information based on one or more of the following legal grounds:

• Your consent;

• The performance of a contract or registration for our Services;

• Compliance with legal obligations; and

• Our legitimate business interests, including operating our website, communicating with participants, improving our Services, maintaining security, and administering our business.

Where processing is based on your consent, you may withdraw that consent at any time, subject to applicable law.

5. How We Share Your Information

We respect your privacy.

Breath Alkemē does not sell, rent, or trade your personal information to third parties.

We share personal information only when reasonably necessary to operate our business and provide our Services.

We may share information with trusted third-party service providers that assist us with:

• Website hosting;

• Payment processing;

• Email communications;

• Registration and scheduling;

• Virtual meeting platforms;

• Website analytics; and

• Customer support tools.

These providers receive only the information reasonably necessary to perform their services and are expected to safeguard your information in accordance with their own privacy and security practices.

We may also disclose personal information when required to comply with applicable law, legal process, court order, governmental request, or to protect the rights, property, or safety of Breath Alkemē, our participants, or others.

6. Website Hosting and Payment Security

The Breath Alkemē website is hosted on the Wix.com platform. Wix provides the online infrastructure that enables us to operate our website and deliver our Services.

Information collected through our website may be stored through Wix's secure data storage systems, databases, and applications.

Although Wix provides the primary platform for our website, Breath Alkemē may also use other trusted third-party providers to support communications, analytics, registrations, scheduling, and other business operations.

Payments made through our website are processed through secure third-party payment gateways that comply with the Payment Card Industry Data Security Standard (PCI-DSS). Breath Alkemē does not store complete credit card or debit card information.

For additional information regarding Wix's privacy and security practices, please refer to Wix's Privacy Policy.

7. Cookies and Analytics

Our website uses cookies and similar technologies to improve your browsing experience, enhance website functionality, and help us understand how visitors interact with our website.

Cookies used on our website may include:

• Essential Cookies – Required for website functionality and security.

• Functional Cookies – Remember your preferences and improve usability.

• Analytics Cookies – Help us understand how visitors use our website so we can improve our Services.

• Marketing Cookies – May be used to measure the effectiveness of advertising and communications where applicable.

We may also use analytics services, such as Google Analytics or similar providers, to better understand website usage and improve our Services.

Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features and functionality of our website.

Do Not Track Signals

Some web browsers transmit "Do Not Track" signals. Because there is currently no universally accepted standard for responding to these signals, the Breath Alkemē website does not currently respond differently when such signals are received.

8. Communications and Data Retention

Communications

We may contact you regarding:

• Registration confirmations;

• Group breath coaching session, breathwork class, workshop, course, or special event reminders;

• Purchases and billing;

• Customer support inquiries;

• Changes to our Services;

• Updates to our policies;

• Newsletters; and

• Promotional communications (where you have opted in or where otherwise permitted by law).

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

If you subscribe to receive newsletters or educational content, your contact information will remain on our mailing list until you unsubscribe or request removal.

Please note that even if you opt out of promotional communications, we may continue to send important transactional or administrative communications relating to your registrations, purchases, or participation in our Services.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our Services;

• Maintain business and financial records;

• Comply with legal obligations;

• Resolve disputes; and

• Enforce our agreements.

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable legal and operational requirements.

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9. Data Security

The Breath Alkemē website is hosted and maintained on the Wix.com platform. Wix employs industry-standard administrative, technical, and physical safeguards designed to protect the personal information stored within its systems. These safeguards include secure servers, firewalls, encryption technologies where appropriate, and other security practices intended to help prevent unauthorized access, disclosure, alteration, or destruction of personal information.

Breath Alkemē relies on Wix and other carefully selected third-party service providers to securely process and store information necessary to operate our business and provide our Services.

Access to personal information is limited to authorized individuals and trusted service providers who require the information to perform their responsibilities in connection with the operation of Breath Alkemē.

While we take reasonable steps to protect the information we collect and work only with reputable service providers, no method of transmitting information over the Internet or storing electronic information can be guaranteed to be completely secure.

Accordingly, while we strive to protect your personal information through the use of trusted platforms and reasonable security practices, we cannot guarantee absolute security and encourage you to take appropriate precautions when sharing information online.

For additional information regarding Wix's privacy and security practices, please refer to Wix's Privacy Policy and Security documentation.

10. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request access to the personal information we maintain about you;

• Request correction of inaccurate or incomplete information;

• Request deletion of your personal information;

• Withdraw consent where processing is based on your consent;

• Request a copy of your personal information;

• Request information regarding how your personal information has been used or shared, where required by applicable law; and

• Opt out of promotional communications.

California residents may have additional rights under applicable California privacy laws, including rights relating to access, correction, deletion, and information regarding personal information collected, used, and disclosed.

To exercise any of these rights, please contact us using the information provided at the end of this Privacy Policy. We will respond to your request in accordance with applicable law.

11. Children's Privacy

Our Services are intended for individuals who are at least 18 years of age.

We do not knowingly collect personal information from children under the age of 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take reasonable steps to delete that information promptly.

If you believe a child has provided personal information to Breath Alkemē, please contact us so we may investigate and take appropriate action.

12. Third-Party Websites

Our website may contain links to third-party websites, services, products, or social media platforms that are provided solely for your convenience.

This Privacy Policy applies only to the Breath Alkemē website and Services.

Breath Alkemē does not control and is not responsible for the privacy practices, security, content, or policies of third-party websites.

Your interactions with third-party websites are governed solely by the privacy policies and terms of those third parties. We encourage you to review those policies before providing personal information.

13. International Visitors

Our Services are operated from the United States.

Some of the trusted service providers we use to operate our website and deliver our Services may process or store information in countries outside your country of residence.

By using our Services, you understand and consent to the transfer, processing, and storage of your personal information in accordance with this Privacy Policy and applicable law.

14. Business Transfers

If Breath Alkemē undergoes a merger, acquisition, asset sale, corporate reorganization, financing transaction, or similar business event, personal information may be transferred as part of that transaction, subject to applicable law and appropriate confidentiality protections.

Any successor organization will remain subject to the obligations described in this Privacy Policy unless you are notified otherwise.

15. Changes to This Privacy Policy

Breath Alkemē may update or modify this Privacy Policy from time to time to reflect changes in our Services, business practices, legal requirements, or technology.

When material changes are made, we will update the Effective Date at the beginning of this Privacy Policy and, where appropriate, provide additional notice through our website or by email.

Your continued use of our website or participation in our Services after any revised Privacy Policy becomes effective constitutes your acceptance of the updated Privacy Policy.

If you do not agree with any changes, you should discontinue use of our website and Services.

16. Contact Us

If you have questions about this Privacy Policy or wish to request access to, correction of, or deletion of your personal information, please contact us.